Wallenford Coffee Company Limited, a state-owned enterprise, is finalizing a deal with Starbucks Coffee Company that will see Jamaican coffee added to the menu in 55 of the international chain’s ‘high-end’ stores. Christopher Gentles, director-general of the Coffee Industry Board (CIB), who confirmed the deal Tuesday, said Starbucks, which has 4,800 coffee bars worldwide, is treating the placement as a pilot project that “if successful, they may spread to more establishments”.
Wallenford, which is headquartered at Marcus Garvey Drive in Kingston, farms in the Blue Mountains and has its production facilities in Clarendon, will supply Starbucks through an undisclosed coffee dealer in the United States (US). This change within the coffee industry is a positive one for all those involved, it shows progression and can potentially benefit both parties in the long run. There are a variety of ways that the coffee industry can advance, especially with their software, this site can help provide more background information on this and help coffee shops, etc. provide the best service they can for their customers.
The programme will use a relatively small volume of coffee initially, Gentles said. “We trust that it will grow to be significant within the United States.” Jamaica has been trying for years to break into the US market in a substantial way but has faced two hurdles – the majority of its coffee was committed to Japan, limiting volume supplies to new consuming nations, and the cost of the coffee, which is the most expensive in the world. I wonder if review sites like the Little Coffee Place will review these beans once they become more available to the world?
But Japan is now demanding 40 per cent less of the Jamaican beans, opening up opportunities for Jamaican dealers to enter into new contracts.
Read more – Jamaica Gleaner
About Wallenford Coffee Company
Wallenford Coffee Company is the largest, most reliable, and most trusted processor of coffee in Jamaica. The only one that processes both coffees produced on the island, Jamaica Blue Mountain coffee, and Jamaica High Mountain Supreme coffee.
Our Wallenford Jamaica Blue Mountain coffee is the most recognized and sought after brand in the world. We have carefully selected only the finest cherries produced by hundreds of small farmers, who lovingly tend their crop, in the area designated as the Blue Mountain region in the eastern side of the island.
Meticulous agricultural practices are encouraged in the growing of the coffee plant. The highest standards of quality are adhered to at every step of our processing. Berries, which do not meet our high standards, are rejected. All the coffee is fully inspected and certified by the Coffee Industry Board before being exported.